General Motors has filed a trademark in the US and Europe for what seems to be a new Buick logo.
The patent application filed with the European Union Intellectual Property Office (EUIPO) lists it for use with " Motor vehicles, namely, automobiles." The filing with the United States Patent and Trademark Office (USPTO) also has it listed for the same use, but also a range of goods and accessories like clothing, golf balls, and key fobs.
The US filing describes the trademark as three stylized shields. Naturally, that makes me think of Buick, as it vaguely resembles its current logo, but with the shields lined up evenly. Could logos with the shields stacked diagonally be phased out soon in favor of this?
The patent application filed with the European Union Intellectual Property Office (EUIPO) lists it for use with " Motor vehicles, namely, automobiles." The filing with the United States Patent and Trademark Office (USPTO) also has it listed for the same use, but also a range of goods and accessories like clothing, golf balls, and key fobs.
The US filing describes the trademark as three stylized shields. Naturally, that makes me think of Buick, as it vaguely resembles its current logo, but with the shields lined up evenly. Could logos with the shields stacked diagonally be phased out soon in favor of this?
