I would like to see GM do more real-life PR type events where the truck prototypes are used to do simple stuff just to get some people talking about their utility in a way that is more real than the marketing puffery advertisements. As much as Doug DeMuro may have some credibility online, he's still just an influencer. He's not creating new content. Rather, he's simply spouting off whatever specs and camera angles that GM has allowed him to see.
Why can't we have a Silverado prototype show up at some Habitat job site to drop off roof decking, charge a few cell phones, and haul away some scrap? If this is a work truck, give us some tiny bits of work examples. Why do the curated advertisements show some actors hauling apples or going paddle boarding?
I don't see the value that GM is attempting to glean by pushing their current EV-themed TV commercials and mobile ads for the Silverado/Sierra. These ads just regurgitate the same tired videos, specs, and photos that we've already seen. They aren't affective at garnering new interest or keeping sentiment positive about what their trucks could accomplish. GM's old marketing playbook was barely affective for their ICE vehicles. Continuing the old marketing approach with their EVs lacks in creativity.