GM's Ultifi software platform is expected to bring them between $20 - $25 billion in revenue by 2030.

GM is hoping to generate massive profit by offering various software-as-a-service products in its vehicles going forward, which will be delivered to customers through its connected Ultifi software platform. The automaker provided a clearer picture of its SaaS strategy in its Q2 2022 earnings report, outlining plans for Ultifi and its various paid connected features to generate up to $25 billion in revenue annually by as early as 2030.