GM has filed the Silverado EV's "midgate" name.


GM has filed to trademark the midgate name, GM Authority has learned. The name will be used in conjunction with the modular cabin and bed in the Chevy Silverado EV.

Filed on October 14th, 2022 with the United States Patent and Trademark Office (USPTO), the application is assigned serial number 97632826. The application carries a Goods and Services description of “Retractable panel incorporated as an integral part of a land motor vehicle, allowing configuration of cargo space and passenger space.”

This isn’t the first time GM has used the midgate name in reference to a configurable cargo section. In fact, GM previously filed to register the midgate work mark in 2002, once again in reference to a “retractable panel incorporated as an integral part of a land motor vehicle, allowing configuration of cargo space and passenger space,” per the Goods and Services description.