Chevy was ranked twenty-third overall in the Consumer Reports 2023 Automotive Brand Rankings, placing the mass-market brand in second out of all four of GM’s brands.
This ranking is one spot above Chevy‘s CR 2022 Automotive Brand Rankings score, where the Bow Tie brand figured near the bottom of the pack. Meanwhile, Buick, Cadillac and GMC were ranked twelfth, twenty-fourth and twenty-seventh overall, respectively. German luxury brand BMW was ranked first overall on this year’s list, while Land Rover rounded out the bottom of the standings at spot thirty-two.
Consumer Reports‘ automotive brand rankings are based on an overall score that it assigns. This score is based on the publication’s own road test scores for a brand’s various vehicles, along with predicted reliability and owner satisfaction based on responses from past owner surveys. A vehicle’s safety score from institutions like the Insurance Institute for Highway Safety was also taken into account when assigning brand scores, while a separate “Green” score was applied to brands based on the number of eco-friendly vehicles it offers.
In light of this, Chevy’s drop in rankings comes as a result of low predicted reliability and average customer satisfaction scores.
I always tread with care when reading CR reviews. There are other metrics involved. For one, I suspect the owners surveyed are driving relatively new models. My understanding from numerous prior discussions is that some German Engineered products (BMW specifically) turn out to be money pits as they age especially with electrical system problems. I also suspect that luxury car owners are less likely to own their cars for as long as "common person" brands like Chevrolet, so they are less likely to experience costly repairs. Then again, BMW may certainly have made dramatic improvements in the long-term reliability of their products in recent years.
I have no doubt everything other than the GMT platform has ongoing reliability issues. Even with the trucks they require regular maintenance, even through they are some of the longest lasting vehicles on the road. People expect Toyota quality where you don’t have to do anything for 100k miles, hell a lot of them don’t even change the oil. This is not true for Chevy or even Tesla for that matter, there will always be some fiddley BS that needs fixing.
Reminds me of an Australian review of the BZ4X vs a KIA EV6, when he went to put the seats down in the Kia the handle broke off, Kia won the review 😂 Ask the Kia owners spending 50-60k how they feel about their cars in 10 years.